Not all reviews are the same

Not all reviews are the same

We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
Reviews are the essential piece of the puzzle

Reviews are the essential piece of the puzzle

Over the past month I’ve been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What...
Why do we leave feedback?

Why do we leave feedback?

Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
We are not all leaders but not all of us know that

We are not all leaders but not all of us know that

Following the deadly climate event unleashed upon Auckland and current mayor, Wayne Brown’s much criticised leadership ‘performance’ I have been thinking about leadership, leaders, and the people who are incredibly good at leading and those who,...