Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...
NoCowboys has been in business long enough to know what works and what doesn't when it comes to marketing. We pioneered online reviews from the days when online feedback was in its infancy. Since then we have helped tens of thousands of New Zealand businesses grow and...
Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it's imperative you ask your customers a few questions when they first get in...
We have known this for years and the research affirms it year in and year out - consumers aren't just taken in by 4 and 5 star ratings - they want to read the actual reviews themselves. An article I read this week brought that into greater focus and I...
I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn't considered before....
Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably most under utilised...
Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don't get me wrong, Smith is a fantastic cricketer, with an incredible record of amassing a huge...
Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has been unique in...
Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...
Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts, until at the presidential level, Joe Biden had won...