I’ve written a lot about reviews – the great ones, the good ones, and dreadful ones. I’ve written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new...
So, we are almost at the end of series 2 of Lockdown and the reviews aren’t quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a finale of real triumph and shared...
Working in the reviews industry is never light on surprises and constantly provides proof of what a diverse and incredible species human beings are. At their core reviews are stories, tales and observations of experiences with products and services. They can be dry,...
I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive them. The study, to...
In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...
