Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there's the drama, the comebacks, the domination, the fierce contests between rivals - but I think sports is at its greatest and most dire, when it reflects...
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour - where the South African rugby team’s visit to our shores deeply divided the nation - resulting in...
I talk to thousands of business owners and consumers each year. While they are all obviously different - in age, gender, racial and ethic background and life experience - the one thing they have in common is that they are trying to connect - with customers and with...
And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some it is simply the worst. No other day in the year generates...
A renowned writer once famously wrote that there's no such thing as a second act in American lives - meaning that it's not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald's epigram isn't a truism and wasn't intended to be. Reinvention is part...
One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution to take care of it. Oddly enough,...
Push and pull - the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached out...
So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...
Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...