One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution to take care of it. Oddly enough,...
In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a business, there will be details of hundreds or even...
Push and pull - the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached out...
Customers are everything to a business. Not only do they generate revenue - happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just markers of...
A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business' future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any future...
So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don't really understand it at all, but SEO - (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways that you can...
Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...
Authenticated reviews are a consumer's best friend when it comes to peace of mind about contacting a business, or not! But it's important to read them and look out for some tell tale signs - here's a few tips. Reviews tell the story of a business - don't just read the...
There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking for better pay and conditions and...