Every year at about this time, newspapers and magazines compile lists of all the things we should have seen or read about, or known about in the past 12 months. At the "dead time" between Christmas and New Year, the media revels in presenting swathes of articles on...
For many of us, New Year's Eve is the time to throw off all of the ills of the passing year and spend time with good friends and family and party like you mean it – all the while heralding the new year to come. The tradition of New Years is millennia old – in the...
And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some it is simply the worst. No other day in the year generates...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online - regularly Googling their business name. Searching your own business name regularly is...
Earlier this year I was in Christchurch and was looking for a diner to eat breakfast at. Christchurch has a number of great breakfast diners and I wanted to find one I hadn’t been to before. So, I Googled it and there were a few options – all not too far away and all...
Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...
It’s strange that we still call them mobile phones. Using them as a device to make actual ‘phone calls’ is the very smallest part of their function and use. In reality they are extensions, connections to nearly any sort of information at any time – only hindered by...
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....
Not so long ago there were a number of search engines competing for consumers’ attention. Today that’s not the case and one search engine holds a solid monopoly – so much so that its name is now the popular terminology for online searching. Want to know the time in...
A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital age. One...