We have known this for years and the research affirms it year in and year out - consumers aren't just taken in by 4 and 5 star ratings - they want to read the actual reviews themselves. An article I read this week brought that into greater focus and I...
I've been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I've learned a number of valuable lessons and...
I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn't considered before....
Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don't get me wrong, Smith is a fantastic cricketer, with an incredible record of amassing a huge...
For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism - fair or unfair - there are some things...
It's certainly been the strangest year most of us have experienced and much of how we go about our lives has changed. The Covid-19 pandemic has dominated our thoughts and actions and there is every sign that we still have a way to go, before vaccination and opening up...
I think about reputation a lot. Not only as a concept or an idea but as an actuality that governs the choices we make about individuals, brands, businesses and politics. It's important to remember that reputation is all about perception, as it is created from the...
I've written a lot about reviews - the great ones, the good ones, and dreadful ones. I've written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new thoughts and...
So, we are almost at the end of series 2 of Lockdown and the reviews aren't quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a finale of real triumph and shared achievement,...
I've been thinking about virtual space for a while - not only because it is the strange, necessary and contested space of digital marketing - but because of the disappointing manner in which some of the more gargantuan online entities have shifted and melded to become...