What’s the point of authenticating online reviews?

What’s the point of authenticating online reviews?

So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...

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Taking care of your house in the summer

Taking care of your house in the summer

If you want to make sure that your house in is in the best condition possible, then every season there are particular things that need your attention and summer is no different. We've trawled through a number of excellent articles online you give you some fantastic...

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How to spot fake consumer reviews

How to spot fake consumer reviews

In life and business, indeed in everything we do, trust is a valued and desired commodity. Now that reviews are part and parcel of consumer choice online, it's worth knowing that not all reviews are the same and that some sites do not monitor or remove suspect and...

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Buying fake reviews is a costly mistake

Buying fake reviews is a costly mistake

As the acceptance of the value of online reviews increases for all businesses, opportunities arise for fraudulent vendors to reach out to business owners soliciting fake reviews, promising big returns for little capital outlay. The return is actually untold damage to...

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Keeping the cowboys in the corral

Keeping the cowboys in the corral

Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are... These days it's critical to spend a bit of time choosing the right tradie or service provider online before you pick up...

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In reviews – 22nd August ’23

In reviews – 22nd August ’23

Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing.  NBR deep sixing opinion columns The New Zealand Herald reported last week that the NBR (National Business Review)...

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