I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn't considered before....
Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably most under utilised...
When you're leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that's what feedback is, your experience of the service you paid for or a product that you bought and...
I've witnessed enough conflict between businesses and customers, personally and professionally, to have a good idea of how to avoid it and if it occurs, to resolve it. Firstly, and most importantly, differences are endemic to human beings. We see things,...
I worked in the hospitality industry in various capacities when I was much younger and while I loved being in a kitchen, I quickly worked out that I didn't quite have the patience or the quick thinking required to be successful when dealing with the public. Perhaps I...
For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism - fair or unfair - there are some things...
Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has been unique in...
This week the very first Covid-19 vaccination was administered to a 9o year old in the UK. The Pfizer/BioNTech vaccine was created in record time and offers a real sense of hope of being able to defeat a virus that has held the world to ransom for most of this year....
Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...
The vast majority of unflattering reviews online focus on failures to deliver what was promised - whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often the last step a consumer takes when all...