In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a business, there will be details of hundreds or even...
Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that - without having to invest much at all. These pointers involve doing little things, that will steadily grow the bottom line. How to...
Push and pull - the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached out...
Customers are everything to a business. Not only do they generate revenue - happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just markers of...
If ever we needed guidance on how to deal with a reputation crisis, KFC's marketing department in the UK recently delivered an ingenious response to a potentially damaging logistics failure, that left many of KFC's 870 restaurants without their key ingredient -...
It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
Kiwi summers aren't just about long periods of hot weather - because we are in the South Pacific, we are also susceptible to tropical storms. Whenever there are warnings of the possibility of severe weather events, it makes good sense to be prepared. Some great tips...
So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don't really understand it at all, but SEO - (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways that you can...
If you want to make sure that your house in is in the best condition possible, then every season there are particular things that need your attention and summer is no different. We've trawled through a number of excellent articles online you give you some fantastic...