New Zealand

“Consumers don’t want to be guinea pigs”

“Consumers don’t want to be guinea pigs”

Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don't see what they are looking for, then they are moving on to another business and product. For businesses...

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Time for a change but not right now

Time for a change but not right now

When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties - between the team I had grown up with and a new one representing my new...

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The best little country on Earth

The best little country on Earth

Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit world, and I had a lot of time to...

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Hatred will never trump tolerance and love

Hatred will never trump tolerance and love

I'm currently in London and woke up on Friday morning to the unbelievable news that there had been a shooting at two mosques in Christchurch - a city I have lived in for 28 years of my life. Like most Kiwis - at home and around the world - I have followed the news of...

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Brand loyalty only goes so far

Brand loyalty only goes so far

Since I was a kid I have loved airplanes and flying. Not that I can fly myself - just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have achieved. My father worked for Air New Zealand for...

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Lime Scooters need to earn public trust

Lime Scooters need to earn public trust

Every newly introduced product is going to have the odd teething problem, and Lime Scooters have proven to be no exception. Since they were released on New Zealand’s streets and pavements last year, Lime Scooters have come in for a healthy dose of media attention...

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