Of all the questions we are asked by business owners new to NoCowboys, the most persistent concern reviews and competing with registered businesses who have been with us for years. Both queries are linked and the answer to both explains that while our platform is a...
Whenever I explain what marketing is, I simplify it to its most basic element: marketing is the bridge that closes the gap between a business and the customers they want to attract. Today, there are numerous options and marketing businesses that promise remarkable...
We started NC Web a few years ago because we kept hearing similar tales from registered NoCowboys business owners about dissatisfactory and unsavoury experiences some of them had with website developers, SEO companies, and hosting platforms. We decided that we could...
I've been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus - equipment, staff, tax...
We've written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business' own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a false sense of...
Over the past month I've been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What I...
Since NoCowboys began in 2006 our focus has been providing the best information for Kiwis to make informed choices before commissioning a business or tradie and now you can share your favourite businesses with family, friends, acquaintances, or, well anybody really!...
Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It's always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This year's...
Following the deadly climate event unleashed upon Auckland and current mayor, Wayne Brown's much criticised leadership 'performance' I have been thinking about leadership, leaders, and the people who are incredibly good at leading and those who, well, aren't. In doing...
There's been a lot of discussion about online abuse in the past week, since the prime minister, Jacinda Ardern resigned and it is a sobering reminder of what online is, what it could be, and what it shouldn't be. It's important to remember that online is a human...