Over the years I've seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it's so easily avoidable. Marketing a reputation is not something that you turn off because you are 'too...
The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year's Reader’s Digest’s annual Trusted Brands survey. Ask any kid and they will tell you that one of their favourite things is chocolate,...
We have known this for years and the research affirms it year in and year out - consumers aren't just taken in by 4 and 5 star ratings - they want to read the actual reviews themselves. An article I read this week brought that into greater focus and I...
I've been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I've learned a number of valuable lessons and...
I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn't considered before....
Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably most under utilised...
When you're leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that's what feedback is, your experience of the service you paid for or a product that you bought and...
I've witnessed enough conflict between businesses and customers, personally and professionally, to have a good idea of how to avoid it and if it occurs, to resolve it. Firstly, and most importantly, differences are endemic to human beings. We see things,...
I worked in the hospitality industry in various capacities when I was much younger and while I loved being in a kitchen, I quickly worked out that I didn't quite have the patience or the quick thinking required to be successful when dealing with the public. Perhaps I...
Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don't get me wrong, Smith is a fantastic cricketer, with an incredible record of amassing a huge...