We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
I have a friend who runs a business – a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his...
When you’re leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that’s what feedback is, your experience of the service you paid for or a product that you...
Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...
With every innovation comes those looking to exploit it through manipulation and fraud. Online reviews are no different and the unscrupulous go to great lengths to make money out of the sale and dissemination of fake reviews. In the UK, the Competition and Markets...
