I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn’t considered...
Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably most under utilised...
I’ve witnessed enough conflict between businesses and customers, personally and professionally, to have a good idea of how to avoid it and if it occurs, to resolve it. Firstly, and most importantly, differences are endemic to human beings. We see...
In 1992 the Queen defined one of the more challenging 12 months of her reign with a handy Latin phrase that summed it up perfectly – an annus horribilis (horrible year). She was referring to a string of divorces in the family, a fire at Windsor castle, and a...
Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has been unique in...
