I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses - legitimate, authenticated online...
Well, if there's anything to make anyone feel a little bit older, it's the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster Park in Christchurch, to witness...
Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality - as well as the huge importance of online reviews: ethical. I've talked before about trust and transparency and the ways that drives...
Despite everything, the quality we look for most in business is honesty. We all have an innate desire to believe in what we buy and who we do business with. While the world may look at times like a trust free zone, in business transparency and honesty are everything....
My mum is sick, the sort of sick where you don't get better, and for the past few months my family has gone through the best of times and the worst of times. The worst because we are preparing to lose someone who means the world to us, and the best because we have all...
All Blacks fans are a tough crowd and it’s getting all a little tedious. Two games against Australia in the past two weeks saw two fantastic contests– one a comprehensive, record-breaking loss for the men in black, the other a complete turnaround where they played the...
People are strange creatures - some us us miss the point entirely and some of us can never be pleased. A story I read online recently put that into stark effect - in a humorous way as well. A collection of reviews of our country's popular tourist attractions...
A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled "How online reviews impact small business revenue",...
Reviews are obviously a major factor in driving customers toward businesses but they also massively impact upon job seekers' choices when selecting companies to work for. A study released last year in the US by indeed.com found that over 95% of potential employees...
Etiquette is a strange concept. While some would think that there was a right way of doing something, based on their own notion of manners or social niceties, others will have an entirely different point of view and will act accordingly. Driving is a great example,...