Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers' experience and motivation. Even still, a number of business owners have yet to connect the dots and embrace...
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Tradies Each week I sift through the online news looking for inspiring stories to lift the gloom. Truth be told,...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. In reviews 28 July '23 The health benefits of coffee Don't tell anybody but one of my last thoughts at night is how...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. In reviews 21 July '23 NZ Police in Auckland We may grumble about the police occasionally but huge kudos to the...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Joe Bennett hailing the plumbing trade Joe Bennett has a way with words and is one of the more learned and lucid...
Looking back over the past week and to the weeks ahead - to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. The FIFA Women's World Cup Kicking off at Eden Park, Auckland on the 20th of this month, the tournament promises to...
NoCowboys has been in business long enough to know what works and what doesn't when it comes to marketing. We pioneered online reviews from the days when online feedback was in its infancy. Since then we have helped tens of thousands of New Zealand businesses grow and...
Because I am in the online review business, I read as much as I can about reviews, how consumers read and use reviews, and how much reviews help businesses online. Personally, I find the whole thing fascinating and so many times when I'm reading about consumer...