Business reviews

How to leave a great review

How to leave a great review

When you're leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that's what feedback is, your experience of the service you paid for or a product that you bought and...

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Responding to an unreasonable review is essential

Responding to an unreasonable review is essential

I worked in the hospitality industry in various capacities when I was much younger and while I loved being in a kitchen, I quickly worked out that I didn't quite have the patience or the quick thinking required to be successful when dealing with the public. Perhaps I...

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Come together

Come together

This week the very first Covid-19 vaccination was administered to a 9o year old in the UK. The Pfizer/BioNTech vaccine was created in record time and offers a real sense of hope of being able to defeat a virus that has held the world to ransom for most of this year....

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The whole truth and nothing but the truth

The whole truth and nothing but the truth

Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...

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Owning up to mistakes is a huge strength

Owning up to mistakes is a huge strength

The vast majority of unflattering reviews online focus on failures to deliver what was promised - whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often the last step a consumer takes when all...

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Time for All Blacks fans to step up

Time for All Blacks fans to step up

When I wore a younger man's clothes I dabbled with playing rugby. For most of my childhood I'd played football, or soccer, as Kiwis call it. I had my masculinity attacked. Other kids hassled me and mockingly asked if I kissed and hugged the other players, as that's...

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Increasing customer value in your business

Increasing customer value in your business

In business, growth is dependent on attracting new customers and ensuring that existing ones return. For repeat customers a significant factor is what they perceive to be the benefits of the purchases they make or in the services they commission. In most instances,...

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