Reviews are obviously a major factor in driving customers toward businesses but they also massively impact upon job seekers' choices when selecting companies to work for. A study released last year in the US by indeed.com found that over 95% of potential employees...
Etiquette is a strange concept. While some would think that there was a right way of doing something, based on their own notion of manners or social niceties, others will have an entirely different point of view and will act accordingly. Driving is a great example,...
Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where they stay, and how they are treated in the process. I've worked in hospitality, many years ago, and I can still remember being summoned to a...
With every innovation comes those looking to exploit it through manipulation and fraud. Online reviews are no different and the unscrupulous go to great lengths to make money out of the sale and dissemination of fake reviews. In the UK, the Competition and Markets...
The other day I was driving through a part of Auckland I used to live in, when I first came up from Christchurch, many moons ago. The small assortment of shops remained the same, all apart from one glaring omission - the video store. What had now become yet another...
Last year I had a conversation with the owner of a large plumbing business about online reviews and the ways they helped his business. Apart from the usual generation of more enquiries through online searches where the reviews and five stars were visible, he told me a...
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This 'lead' had come from a jobs board site and he costed the job and gave an estimate, that he was told by...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements - think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their most trusted...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as 'the reputation economy,' and while that term has been around for a few years now, it got me thinking about the...
I'm currently in London and woke up on Friday morning to the unbelievable news that there had been a shooting at two mosques in Christchurch - a city I have lived in for 28 years of my life. Like most Kiwis - at home and around the world - I have followed the news of...