Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has been unique in...
In the psychology of marketing and consumer behaviour, social proof is a concept used to describe the actions and behaviour of consumers when exposed to online stories and experiences. In essence this is an outside voice or voices expressing what they think and feel...
For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
