I've written a lot about reviews - the great ones, the good ones, and dreadful ones. I've written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new thoughts and...
So, we are almost at the end of series 2 of Lockdown and the reviews aren't quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a finale of real triumph and shared achievement,...
Working in the reviews industry is never light on surprises and constantly provides proof of what a diverse and incredible species human beings are. At their core reviews are stories, tales and observations of experiences with products and services. They can be dry,...
I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review - the unreasonable one - and how useful and powerful they are for the businesses that receive them. The study, to be published...
There are some professions that get a rough deal - that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of them would have to be some of the most hard...
One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It's a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...
Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand's most trusted companies. "Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown showed many of...
On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...