In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour - where the South African rugby team’s visit to our shores deeply divided the nation - resulting in...
I talk to thousands of business owners and consumers each year. While they are all obviously different - in age, gender, racial and ethic background and life experience - the one thing they have in common is that they are trying to connect - with customers and with...
Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...
It’s strange that we still call them mobile phones. Using them as a device to make actual ‘phone calls’ is the very smallest part of their function and use. In reality they are extensions, connections to nearly any sort of information at any time – only hindered by...
Now that Daylight Savings is here and we have an extra hour of evening light up our sleeves, it’s a great time to think about making sure that our homes are ready for all of the glories of long, balmy summer days. Think about pruning what you don’t need Just like with...
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....
Not so long ago there were a number of search engines competing for consumers’ attention. Today that’s not the case and one search engine holds a solid monopoly – so much so that its name is now the popular terminology for online searching. Want to know the time in...
This week marks a special milestone in New Zealand history – 125 years since women were granted the right to vote. While it may seem ludicrous now that there was ever a time that women needed to fight so hard and for so long to be granted a fundamental right that men...
By virtue of its phenomenal ratio of wins against losses and draws, the All Blacks are the most successful team in sports. The New Zealand rugby public has become so used to their national team beating other nations in test matches that losses are considered too much...
For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer in Dunedin who has allegedly done a runner and...