Looking back over the past week and to the weeks ahead - to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Rugby World Cup 2023 and it's wide open Next weekend the Rugby World Cup kicks off in France with the first game...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. NBR deep sixing opinion columns The New Zealand Herald reported last week that the NBR (National Business Review)...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Not all heroes wear capes Seems we all need a reminder about social etiquette and respect every now and again and...
Around this time of year there is the usual slew of summaries of the worst and the best of the preceding twelve months - movies, TV shows, albums, political events, sporting successes, personal glories or failures. They tend to segue seamlessly into the obligatory New...
There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking for better pay and conditions and...
Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it's imperative you ask your customers a few questions when they first get in...
As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...
Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The...
Over the years I've seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it's so easily avoidable. Marketing a reputation is not something that you turn off because you are 'too...
We have known this for years and the research affirms it year in and year out - consumers aren't just taken in by 4 and 5 star ratings - they want to read the actual reviews themselves. An article I read this week brought that into greater focus and I...