News from the upside!
Welcome to The Upside, your destination for uplifting stories and positive news from around the country. In a world often filled with challenging headlines, we aim to bring a refreshing perspective by celebrating the inspiring moments, acts of kindness, and achievements that showcase the best of New Zealand. From heartwarming community efforts to breakthrough innovations,The Upside is dedicated to spreading optimism and highlighting the bright side of life. Let’s shine a light on the good happening all around us!
Feline Escapes, Kiwi Houseguest, and Buffet Revival
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Cat tries to escape 'diet centre' In Russia, a rather portly feline named Kroshik, or Crumbs, had had enough of the...
Tom cruises Olympics, Rare Coin Windfall, and Mystery Deepens
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Tom Cruise 'performs' at Olympics closing ceremony for free Sure, he's one of the richest actors on the planet and may...
Takeway Heritage, Happy Ending, and Joyful Postcard
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Boy who breaks ancient museum exhibit gets to see it restored We've all done it - accidentally smashing something of...
Feud Ends, Stars Collide, and Jersey Makes Millions
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Historic baseball jersey sold for astronomical price News from the United States this week reveals that a baseball...
Top Toastie, Antarctic Artefact, and Gamer Goes Large
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Top Kiwi toastie revealed Now, I'm not sure which nation lays claim to inventing the toastie but for the sake of this...
Breakdance Spat, OCR Fall, and Cop Delivers
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Breakdancer creates stir that's still ongoing Well, the Olympics are done and dusted and there were many, many...
Super Dog, Olympic Triumphs, and Historic Car
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. Historic vehicle up for auction If you have a penchant for classic cars, history, and royalty (as well as some cash in...
Kiwi Icon, Olympic Spirit, and Milk Mystery
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. It's important to remember what the Olympics actually are As you are no doubt aware, the Olympics have kicked off in...
Local Celebrity, Rarest Whale, and Bear Necessities
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. Local personality passes away after years of sharing joy Last week I read about the passing of a Christchurch...
Local Celebrity, Rarest Whale, and Bear Necessities
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Positivity is a real booster to well-being When I started putting together this In reviews blog over a year ago I...
All Blacks deliver, Parrot On The Run, and Living Legend
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. All Blacks grind out win against plucky English The All Blacks kicked off the international season and the tenure of...
Big Cheeses, Super Gardener, and Changing Times
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Kiwi icons discontinued I noted the passing of two Kiwi food and beverage items with a note of nostalgia this week....
Runaway Donkey, Sense Prevails, and Mistaken Identity
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Blame it on the cow This is a rather heartwarming tale about an elderly gentleman in Shropshire, UK who lost his...
The perils of positivity – read the reviews!
We have known this for years and the research affirms it year in and year out - consumers aren't just taken in by 4 and 5 star ratings - they want to read the actual reviews themselves. An article I read this week brought that into greater focus and I thought about...
Don’t ask, don’t get – the practice of acquiring online reviews
I've been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I've learned a number of valuable lessons and...
Has traditional advertising lost its impact?
I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn't considered before....
An authenticated review platform is essential
One of the greatest challenges to the substance and veracity of online reviews is instilling confidence in the consumers who flock online to make their choices based on the opinions of others, whom they will likely never encounter in real life. Maintaining a review...
Why you need to register your business with NoCowboys
Simple marketing is the most effective Marketing is essentially the bridge across the gap between your business and the customers you want to attract. NoCowboys provides the most effective means to close that gap – using your greatest, and probably most under utilised...
Reputations are made by the perceptions of others
A friend and I were talking the other day about branding, reputation, and reviews and she said something that was incredibly simple and also amazingly profound. I really love when that happens - when someone can utter a few words that solidify your thinking and make...
How to leave a great review
When you're leaving feedback for a business there a few things to keep in mind to ensure those who read it get the real benefit of your opinion. After all, that's what feedback is, your experience of the service you paid for or a product that you bought and if you can...
A resource of all of the benefits of online reviews
This resource is aimed at those business owners who have not yet committed to putting their reputations on the line, online. It explains the many benefits of an online reputation to every business, no matter what it does, where it does it, no matter how large or how...
Conflict resolution is a crucial skill in business
I've witnessed enough conflict between businesses and customers, personally and professionally, to have a good idea of how to avoid it and if it occurs, to resolve it. Firstly, and most importantly, differences are endemic to human beings. We see things, value things,...
NoCowboys grows your business online!
Consumers expect to see challenging reviews – embrace them!
For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism - fair or unfair - there are some things...
The whole truth and nothing but the truth
Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...
Owning up to mistakes is a huge strength
The vast majority of unflattering reviews online focus on failures to deliver what was promised - whether that be for a product or a service. The substantial factor in all of this is that the uncomplimentary review is very often the last step a consumer takes when all...
Too little, too late?
Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts, until at the presidential level, Joe Biden had won...
Increasing customer value in your business
In business, growth is dependent on attracting new customers and ensuring that existing ones return. For repeat customers a significant factor is what they perceive to be the benefits of the purchases they make or in the services they commission. In most instances,...
Reputation is far too important to abandon to those who twist it
I think about reputation a lot. Not only as a concept or an idea but as an actuality that governs the choices we make about individuals, brands, businesses and politics. It's important to remember that reputation is all about perception, as it is created from the...
Social proof and online reviews
In the psychology of marketing and consumer behaviour, social proof is a concept used to describe the actions and behaviour of consumers when exposed to online stories and experiences. In essence this is an outside voice or voices expressing what they think and feel...
The dos and don’ts of building an online reputation
Over the past five years I've come to learn most about building an online reputation from those who actually do it. I can read journal articles, news stories, industry research papers and blogs, like this one, but the greatest education I've had is from business...
All good things take time
I've come to realise one very important difference between businesses that value their reputation and those that don't. In essence it boils down to one very critical factor, that if managed correctly, garners significant returns, while if done incorrectly can be...
The benefits of really listening to positive feedback
I've written a lot about reviews - the great ones, the good ones, and dreadful ones. I've written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new thoughts and...
Job boards and NoCowboys – what’s the difference?
One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It's a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Why do I need to register my business with NoCowboys?
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...