As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...
In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online chat with the good people at Eurostar to ask what I...
I talk to thousands of business owners and consumers each year. While they are all obviously different – in age, gender, racial and ethic background and life experience – the one thing they have in common is that they are trying to connect – with...
