Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Tradies Each week I sift through the online news looking for inspiring stories to lift the gloom. Truth be told,...
Over the years I've seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it's so easily avoidable. Marketing a reputation is not something that you turn off because you are 'too busy' -...
Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts, until at the presidential level, Joe Biden had won...
I've come to realise one very important difference between businesses that value their reputation and those that don't. In essence it boils down to one very critical factor, that if managed correctly, garners significant returns, while if done incorrectly can be...
I've written a lot about reviews - the great ones, the good ones, and dreadful ones. I've written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new thoughts and...