Direct contact from customers puts you in charge

Direct contact from customers puts you in charge

There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative – business...
Level 2 and beyond

Level 2 and beyond

On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
Reviews – it’s not all about the star rating

Reviews – it’s not all about the star rating

It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...