For businesses
Consumers decide in the digital world
To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology. Understanding consumers' habits and choices...
Ratings
Ratings Ratings are the driving force of your NoCowboys profile and it is important to build up your feedback with thoughtful and regular review strategies. Always remember that any legitimate customer that you did work for over the past two years, no matter where...
Your greatest asset is your biggest opportunity
In today’s business environment marketing your reputation online is essential. Do you know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you? Do you want to control how...
How to get the most out of your NoCowboys business profile
Once you’re registered with NoCowboys, the first thing to do is to fill out your profile – this is your marketing tool and it is important to optimise the various features to present your business to your prospective customers. ...
From problem centre to value centre
An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...
Key questions for every business owner
NoCowboys has been in business long enough to know what works and what doesn't when it comes to marketing. We pioneered online reviews from the days when online feedback was in its infancy. Since then we have helped tens of thousands of New Zealand businesses grow and...
You don’t need to bang your head against a wall
Apparently it was Einstein who coined this phrase - although that's up for debate - either way it's prescient when I think about business owners spending their marketing budgets and getting little in return. “Insanity is doing the same thing over and over and...
Don’t let misconceptions stop you from building your business with NoCowboys
Of all the questions we are asked by business owners new to NoCowboys, the most persistent concern reviews and competing with registered businesses who have been with us for years. Both queries are linked and the answer to both explains that while our platform is a...
Marketing is all about attracting new customers – so choose wisely
Whenever I explain what marketing is, I simplify it to its most basic element: marketing is the bridge that closes the gap between a business and the customers they want to attract. Today, there are numerous options and marketing businesses that promise remarkable...
Be very careful when promised the earth by certain website and hosting outfits
We started NC Web a few years ago because we kept hearing similar tales from registered NoCowboys business owners about dissatisfactory and unsavoury experiences some of them had with website developers, SEO companies, and hosting platforms. We decided that we could...
Think like a customer and reap the benefits
I've been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus - equipment, staff, tax...
Reviews are the essential piece of the puzzle
Over the past month I've been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What I...
What are NoCowboys points of difference?
We didn't invent online reviews but we did pioneer their use and acceptance here in New Zealand and our platform is not only respected but trusted. We keep improving our services to keep in step with online developments so that Kiwis can choose the best tradespeople...
Bird Survey Begins, Kiwi Record Breaker, and Beer Saves Pub
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Beer douses pub fire This story sounds as if it comes from the lyrics of a country and Western song. When a minor fire...
Moth Navigation, Bear Rescued, and Endeavour Found
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Migratory moths navigate by the stars From the amazing world of insects comes the story of the incredible Australian...
Kiwi Rugby Final, Ancient Tomb Found, and NZ Team On Big Stage
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. All Kiwi Super Rugby final A weekend of semi-finals in the Super Rugby Pacific competition saw the Canterbury...
Ship Fails To Wake Sleeper, Kiwi Speedster, and Otago Eatery Awarded
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. NZ restaurant makes influential list For the first time ever a Kiwi eatery, Otago's Amisfield restaurant, has been...
Lorde Surprises Fans, Moose Mystery, And Northlander Helps Troubled Youth
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Lorde crashes Lorde party New Zealand musician Lorde was a very welcome and surprise guest at a party in Sydney...
NZDF Turns To Local Sock Maker, Cemetery Bust Found, and Kiwi Photographers Rewarded
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Long lost cemetery bust turns up in police raid 37 years after it disappeared, the bust that once adorned Jim...
Scrapping Native Creatures, Copy Proves To Be Valuable Original, and Clothes Line Mystery Solved
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Cheap copy turns out to be valuable original This story mirrors those best moments in 'Antiques Roadshow' where...
Local Hero, 70,000 Lollipop Carnival, and Heart Transplant Marathons
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Local hero is a serial helper Most communities in New Zealand have local heroes who help out whenever they can,...
Tradies Charity Build, Champion Cheese, And Teenage Cricketer Hits Century
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Build for charity in Christchurch What began as one building company owner's idea to pay something back after getting...
Auckland FC Win Title, Kiwi Conservation Effort, And Lost Dachshund Found
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Auckland FC make history Few teams win the league in their debut season in any sporting competition but Kiwi football...
Centurion Eases Up, Kiwis Love Feijoas, Moose Migration
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Centurion dials back competitive streak After reaching 100 years of age, croquet master Neville Sandiford decided it...
Hāngī Business Takes Off, Truckie Hero, and Tourist Hails Kiwi Kindness
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Hāngī business fills gap in the market Hutt Valley local CJ Collier took a lack of local hāngī food and created a...
Inspirational Black Fern, App For Best Pies, and Amazing Channel Swim
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Black Fern a true inspiration Rugby World Cup winner, Ruby Tui is more than just a force to be reckoned with on a...
All Whites Off To World Cup, Speedy Octopus, And Forgetful Pilot
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. All Whites going to the World Cup For the third time in their history, the All Whites will be competing at the World...
Speedy Kiwi Teenager, Fog Busters, and Lost Christchurch In Miniature
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Teenager beats world record It's 71 years since Roger Bannister ran the first sub four minute mile and since then...
Impressive Native Insect, Last Metal Road Sealed, and Garden City Airport a Cracker
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Bug of the year is an ancient handful From the 'I never knew we had a bug of the year competition' files comes the...
Busy Beavers, Hercules Last Flight, and Dump May Hold Treasure
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Beavers get the job done This is a rather uplifting tale that yet again illustrates the pluck and ingenuity of our...
Pub Pays Out For Goal Fest, Banana Mystery, and Kiwi Cricketer Makes History
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Pub pays for footballs club's success Nottingham Forest are defying expectations this year in the English Premier...
Over-travelled Cat, Ohakune Booming, and Injured Snowboarder Makes History
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Small town benefits from highway closure I've always been a little perplexed by the need to create bypasses on our...
Lucky Kitten, Unhappy Sunfish Revitalised, and Pompeii Reveals Hidden Gem
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Abandoned kitten survives gruelling ordeal This is a good news story with a whole lot of bad news at the beginning of...
Maligned Kiwi Classic, Love Rekindled, and Dinosaur Highway Found
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Kiwi classic gets rough treatment Obviously we all have different tastes when it comes to food and we don't all like...
Kiwi in Top Form, Miracle Survival and Marathon Effort
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Kiwi striker is the real deal The English Premier League is arguably the most difficult football league in the world...
New Year Promise, Football on the Rise, and Spooky Predictions
New Year Promise Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. As 2024 draws to a close it's time to both look back and to look forward. New Year is that special...
Lost & Found: Scooters, Cash, and Treasure
Scooters, cash and treasure - taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. This will be the last installment of Good News NZ for a few weeks, as we redesign the...
World Records, New Reefs, and a Tradie’s Triumph
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Haka world record claimed at huge event at Eden Park Last weekend over 6,500 people took part in a mass haka that...
Time Change, Panda Fakes, and Baby Aisle Kindness
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Daylight savings starts this weekend This Sunday clocks go forward an hour and we begin a period of daylight savings...
Feline Escapes, Kiwi Houseguest, and Buffet Revival
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Cat tries to escape 'diet centre' In Russia, a rather portly feline named Kroshik, or Crumbs, had had enough of the...
Tom cruises Olympics, Rare Coin Windfall, and Mystery Deepens
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Tom Cruise 'performs' at Olympics closing ceremony for free Sure, he's one of the richest actors on the planet and may...
Takeway Heritage, Happy Ending, and Joyful Postcard
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Boy who breaks ancient museum exhibit gets to see it restored We've all done it - accidentally smashing something of...
Feud Ends, Stars Collide, and Jersey Makes Millions
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Historic baseball jersey sold for astronomical price News from the United States this week reveals that a baseball...
Top Toastie, Antarctic Artefact, and Gamer Goes Large
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Top Kiwi toastie revealed Now, I'm not sure which nation lays claim to inventing the toastie but for the sake of this...
Breakdance Spat, OCR Fall, and Cop Delivers
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Breakdancer creates stir that's still ongoing Well, the Olympics are done and dusted and there were many, many...
Super Dog, Olympic Triumphs, and Historic Car
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. Historic vehicle up for auction If you have a penchant for classic cars, history, and royalty (as well as some cash in...
Kiwi Icon, Olympic Spirit, and Milk Mystery
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. It's important to remember what the Olympics actually are As you are no doubt aware, the Olympics have kicked off in...
Local Celebrity, Rarest Whale, and Bear Necessities
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world to bring a smile and a bit of cheer. Local personality passes away after years of sharing joy Last week I read about the passing of a Christchurch...