Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...
Turn that downside upside down
Petrol prices, groceries, interest rates, and inflation are all on the rise, practically everywhere in the world, and in New Zealand we have the added frustration of a scarcity of essential building supplies to satisfy what is touted as a 'building boom'. All the...
Overcoming a recession will take more than great leadership
While it was surely one of the strangest election campaigns in living memory, postponed by a month because of the the Covid-19 epidemic, New Zealanders voted on Saturday (and in huge numbers beforehand) and exercised one of the most abiding elements of our personal...
When times are tough, an online reputation is everything
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...



