Turn that downside upside down

Turn that downside upside down

Petrol prices, groceries, interest rates, and inflation are all on the rise, practically everywhere in the world, and in New Zealand we have the added frustration of a scarcity of essential building supplies to satisfy what is touted as a ‘building boom’....
Marketing a reputation in boom times and bust

Marketing a reputation in boom times and bust

Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...