Last year I had a conversation with the owner of a large plumbing business about online reviews and the ways they helped his business. Apart from the usual generation of more enquiries through online searches where the reviews and five stars were visible, he told me a...
Along with millions of children (and adults), I was enthralled with Roald Dahl’s magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring are...
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board site and he costed the job and gave an estimate, that he...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their most trusted...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few years now, it got me...
