“Consumers don’t want to be guinea pigs”

“Consumers don’t want to be guinea pigs”

Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don’t see what they are looking for, then they are moving on to another business and product. For...
Time for a change but not right now

Time for a change but not right now

When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team I had grown up with and a new one representing...
The best little country on Earth

The best little country on Earth

Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit world, and I had a lot of time to...
Hatred will never trump tolerance and love

Hatred will never trump tolerance and love

I’m currently in London and woke up on Friday morning to the unbelievable news that there had been a shooting at two mosques in Christchurch – a city I have lived in for 28 years of my life. Like most Kiwis – at home and around the world – I...
Zip codes and sea monkeys

Zip codes and sea monkeys

When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000 piece US Revolutionary War set. One...