When 97 percent of consumers are going online to find reviews before even considering contacting a business you want to make sure that you have a review strategy in place – and there are more benefits than you could imagine. Often business owners think that they...
In life and business, indeed in everything we do, trust is a valued and desired commodity. Now that reviews are part and parcel of consumer choice online, it’s worth knowing that not all reviews are the same and that some sites do not monitor or remove suspect...
Summer is a fantastic time for gardens – fruit trees bursting with sweet, juicy nectarines, peaches and apples, the vege garden and vines filled with seasonal produce. It’s the best time of the year for being in the garden too – sitting on the deck...
Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...
As the acceptance of the value of online reviews increases for all businesses, opportunities arise for fraudulent vendors to reach out to business owners soliciting fake reviews, promising big returns for little capital outlay. The return is actually untold damage to...
