For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online chat with the good people at Eurostar to ask what I...
In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour – where the South African rugby team’s visit to our shores deeply divided the nation –...
I’ve never considered using Viagogo to purchase tickets to concerts or gigs, and after following up on an online story recently, I doubt I ever would. Usually I would got to a site like Ticketmaster – their prices are transparent, selecting seats is easy to do,...
The rise and ubiquity of online reviews has also created a burgeoning industry in fake reviews. These reviews may achieve short term results but are worth less than nothing. Inflating or manipulating an online reputation is not only a huge example of bad faith, it is...
