Great businesses deserve great customers

Great businesses deserve great customers

I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board site and he costed the job and gave an estimate, that he...
The dangers of relying on word of mouth alone

The dangers of relying on word of mouth alone

For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer in Dunedin who has allegedly done a runner and...
Keeping the cowboys in the corral

Keeping the cowboys in the corral

Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are… These days it’s critical to spend a bit of time choosing the right tradie or service provider online before you...